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Pyush Shah June 12, 2017

You’re absolutely right about testimonials. They’re much more powerful when they share something specific. There are times when the generic ones work too, but you would want each testimonial to be super specific if you charge a high price for a product or service.

What’s your position on using pictures and their full name? Or even video testimonials?

I think those would help convert a lot more people and get more clients.

Great stuff here as usual.

– Rakesh

June 20, 2017

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I agree that video testimonials can be a great addition to written testimonials.

A lot of suggestions in this article are applicable to persuasive video testimonials, too. But I’m not a video expert, so prefer to write about written testimonials. 🙂

Thank you for stopping by and adding your thoughts, Oliver. I appreciate it.

June 20, 2017

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